Destiny Line – Ai no Matador –

Hamasaki Ayumi – Bold & Delicious / Pride [38th Single]

Posted on: August 20, 2008

Hamasaki Ayumi’s 38th single, entitled Bold & Delicious / Pride, was released on 11.30.05. Both songs are covers of Sweetbox songs of the same name with newly written lyrics by Ayu herself. Bold & Delicious was used in order to promote the Lumix photo camera by Pasasonic.

Ayu takes an upbeat and fun route on the first A-side, Bold & Delicious. The opening vocalization of “ya-ya-ya-ya, ga-ga-ga-ga, da-da-da-da, wo-wo-wo-wo” is really addictive and really brings out the song’s light atmosphere. Coming next is the first verse as Ayu delivers smooth vocals with a certain sleekness that catches the listener’s ear. It’s the chorus that really stands out as she is joined by a choir who sing “bold and delicious” and Ayu brings out some great vocals. On the final chorus, she delives the best vocals on the entire song as she belts out the title of the song. Vocalizations then bring the song to a close as she says “bold and delicious” in a slightly distorted voice. Bold & Delicious is an absolutely fantastic song and one of Ayu’s most unique ones to date.

While Bold & Delicious is fun and happy, Pride is the pretty emotional ballad. An orchestral instrumentation begins the song, really displaying the song’s emotions to the listener clearly. Ayu sings with a painful beauty during the first verse as she supports the music perfectly. The chorus stands out as the music becomes slightly louder, which takes the listener from that softness into an even more emotional world. She then shows off a little more vocal power on the second verse on the final lines and brings the best vocals on the third verse as she holds her notes with power and emotion. Finishing off the song is the chorus and then more beautiful instrumentation. Pride is the perfect compliment to Bold & Delicious and it’s definitely worth the listen.

In order to promote the single, two PVs were made: one for Bold & Delicious and one for Pride as well. Both videos were filmed in New York and have a similar feel to them, keeping the same look in both videos. The video for Bold & Delicious features Ayu being driven around, dressed in a fur coat as she sings. Her face really expresses her happiness and the song’s atmosphere, making it an enjoyable and carefree watch. There is a darker look for Pride as Ayu sings in a cold and dark place, even drenched by the rain. She looks very pretty and it definitely supports the song’s feel.

Single Ranking: A +

Bold & Delicious and Pride are perfect compliments to one another, making this a fantastic single for Ayu. While the former is happy and upbeat, featuring a choir for accompaniment, Pride is a beautiful and emotional ballad. Both songs are great and show off Ayu’s versatility.


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